Shopify Store Design & Optimization
Shopify store design, redesign and conversion optimization
Mobile-first Shopify stores built to look premium and make buying easy — new store setups, redesigns, product page improvements and conversion work for new and established merchants.
Shopify services
Shopify store design & setup
New stores built on a clean, mobile-first theme setup with custom sections, clear navigation and a structure your customers understand at a glance.
Shopify store redesign
For stores that look dated or confusing — a redesign that fixes trust, layout and clarity while keeping your products, data and apps intact.
Product page optimization
Product pages rebuilt around what buyers need to decide: strong images, clear benefits, sizing and shipping info, reviews and a visible add-to-cart.
Conversion optimization
A review of your homepage, collections, cart and checkout path to remove friction, then focused changes such as bundles, upsells and trust elements.
Mobile usability
Most shoppers browse on their phone. I check tap targets, menus, image sizes and page speed so the mobile store is easy to buy from.
Collection SEO & email flows
Keyword-mapped collection pages plus welcome, abandoned-cart and win-back email flows to keep customers coming back.
Shopify store portfolio
Fashion Nova
High-volume fashion storefront with fast category browsing, trend-led collections and promo-focused shopping flows.
Brooklinen
Premium home essentials store with clean product storytelling, bundles and easy collection navigation.
The Ordinary
Skincare storefront with product education, ingredient-led browsing and a clear path to checkout.
Gymshark
Fitness apparel store with campaign collections, sharp product grids and mobile-first merchandising.
Ana Luisa
Jewelry brand storefront with polished product pages, gifting flows and editorial collection design.
MORI
Baby essentials store with soft brand visuals, clear category structure and gift-ready shopping paths.
Olfactory NYC
Fragrance ecommerce store with scent discovery, personalization and polished product presentation.
Quad Lock
Gadget and accessories storefront with strong product education, bundles and device-based navigation.
Ruggable
Home decor store with lifestyle-led collections, room inspiration and practical product filtering.
Luxy Hair
Hair extensions store with shade matching, reviews and product education built into the shopping journey.
Kith
Streetwear and sneaker store with drop-focused merchandising, premium visuals and fast product discovery.
Cozy Earth
Luxury bamboo bedding and loungewear storefront with premium product storytelling.
Burt's Bees Baby
Organic baby clothing and essentials store with clean catalog navigation and trust-focused PDPs.
MrFluffel
Playful fluffy lifestyle products store built for impulse buys and social traffic conversion.
Click any store to visit it live.
Shopify FAQs
How long does a Shopify store build or redesign take?
It depends on the number of products, pages and custom features. After a short review of your store and goals I'll give you a timeline for your specific project before any work starts, so you know what to expect.
Do you work with new stores or existing stores?
Both. I set up new Shopify stores from scratch and also improve stores that are already selling but want a better design or higher conversions.
What do you need from me to start?
Your store URL (or idea if you're starting fresh), your logo and brand colors if you have them, product information and photos, and a short description of your goals. If your store is live, I'll ask for collaborator access so you never have to share your password.
Can you redesign my existing store?
Yes. A redesign keeps your products, customers and order history in place while improving the look, layout, navigation and product pages.
Can you help improve conversions?
Yes. I review where visitors drop off and recommend practical changes to product pages, trust signals, navigation and checkout flow. I can't guarantee specific sales results, because those also depend on traffic, product and pricing — but every change is made with conversion in mind.
How much does a Shopify project cost?
Every store is different, so pricing depends on scope. Send me your store URL and what you need, and I'll give you a clear quote after reviewing it — no obligation.
Is post-launch support available?
Yes. After launch I can help with fixes, small updates and ongoing improvements. We'll agree on what support looks like for your project before it starts.
How do I get started?
Request a free store audit, send a Shopify enquiry, or book a Shopify Store Consultation. I'll review your store and reply with what I'd fix first.
Shopify Store Consultation
A call about your store design, redesign, optimization and ecommerce goals. Have your store URL and a short description of what you want to improve ready.
Shopify growth guides
5 Reasons Your Shopify Store Isn't Converting (And How to Fix Them)
Getting traffic but few sales? Learn five common reasons Shopify stores don't convert — and practical fixes you can apply this week.
How to Improve Your Shopify Product Pages to Increase Customer Confidence
A practical guide to Shopify product page optimization — images, copy, trust signals and layout that help shoppers buy with confidence.
7 Common Shopify Store Design Mistakes That Could Be Costing You Sales
Avoid these seven common Shopify store design mistakes — from cluttered homepages to weak navigation — and learn what to do instead.
Shopify Store Redesign vs. Optimization: Which Does Your Business Need?
Not sure whether your Shopify store needs a full redesign or targeted optimization? Compare both approaches and decide with confidence.
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Next step
Improve your Shopify store
Send me your store and I'll review it and tell you what I'd fix first — or book a call to discuss your Shopify project.
Need product videos for your store too? See UGC AI video services.